How Lively Naturale Textures Got Started

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Lively Naturale Textures was an idea formed by me (Samantha) and my sister (Genna) right in our home on wash day. I don’t know about you but for me and my sister, wash day and doing our hair, in general, was just always a long process that we wanted to avoid. One of the reasons we wanted to avoid that day was because of all the work and hassle that came with washing and doing our hair.

As young African American women with 4b[i.e. tightly coiled hair] and 4c [i.e. kinky hair] our hair would just tangle and always be dry after every wash or even when it was left out too long. We remember going to the beauty supply and buying every product you can think of for detangling, moisturizing, and even preventing breakage. But nothing seemed to ever last long enough as a solution for our hair.

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How Lively Naturale Textures Got Started